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Cross-Platform Social Media for Academics
Lesson 1: Welcome [updated for 2020]
Welcome to the course (3:47)
Download your course schedule [PDF]
An introduction to social media platforms for academics (27:23)
Download your Profile Refresher Worksheet [PDF]
3 myths about social media
Check out your Community Resources
Get in touch with Jennifer
Lesson 2: Buffer, and social media scheduling [updated for 2020]
Welcome to Lesson 2: Social Media Scheduling
Social media scheduling and how it benefits you (7:12)
A walkthrough of social media scheduler, Buffer Publisher (2:37)
Getting set-up with Buffer (4:10)
Schedule when you need to (not because you have to)
Download your Social Media Content Basics Guide [PDF]
Lesson 3: Content Planning [updated for 2020]
Welcome to Lesson 3: Content Planning
What makes for good content on social media? (7:51)
How and where to find content in your academic or research life (6:12)
Download your Social Media Writing Across the Platforms guide and template [PDF]
Unlimited content? Download your Weekly Content Calendar [Spreadsheet]
Download your Guide to Academic Hashtags [PDF]
Lesson 4: Cross-Platform Writing | Sharing news [updated for 2020]
Welcome to Lesson 4: Writing | Sharing news
Let's walk through sharing an article
Let's get personal: boundaries, privacy, and meaningful sharing on social media (12:16)
Questions from the video [PDF]
Scheduling news in Buffer
Translating social media posts to stories
Lesson 5: Cross-Platform Writing: WIN
Welcome to Lesson 5: Writing | Sharing wins and celebrations
How to brag the right way
Use storytelling when announcing your win
Let's talk strategy to announce your publication
Lesson 6: Cross-Platform Writing: EVENT
Intro to EVENT (0:55)
Every event is a story (7:58)
Events are all about people (3:14)
A general guide to scheduling event posts in Buffer
Download your checklist
Lesson 7: Cross-Platform Writing: PROCESS
Intro to PROCESS (0:43)
How much do people love process? (3:18)
The post everyone can write (7:42)
Download your process writing workbook (10 prompts for your academic life)
Lesson 8: Intro to Design (no tech skills needed)
Intro to Design (1:01)
Follow these 3 general design rules
Create your 1st design (in about 15 minutes)
The basics of photos for social media
Get your graphic design templates (and how to use them)
10 ideas for social media graphics
Lesson 9: Crafting the Perfect Introduction
Introduce yourself (1:00)
Who am I? and other questions (8:55)
Craft your general intro post
BONUS: Your LinkedIn summary
Lesson 10: Next Steps
Please complete this course survey
You need a website
Long-term strategy
Awesome people you should know
Further reading and resources
Translating social media posts to stories
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