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Cross-Platform Social Media for Academics
Lesson 1: Welcome
Let's get started (0:57)
1st Step: Profile Refresher Worksheet
Your task + CONTACT info for me
3 Myths About Social Media
Community Resources
NEW: An introduction to the platforms
Lesson 2: Buffer
Intro to Buffer (0:43)
Why Scheduling (1:32)
Buffer Walk-through (2:37)
Getting Set-Up (4:10)
Content Basics Worksheet
NEW: Schedule when you need to (not because you have to)
Lesson 3: Content Planning
Intro to Content Planning (0:52)
What is good content? (4:00)
How and where to find content (3:16)
A general template for cross-platform writing
Unlimited Content? Download your weekly content calendar
Lesson 4: Cross-Platform Writing: NEWS
Intro to NEWS (1:01)
Let's walk through sharing an article (2:26)
Information of Interest and Personal News (4:07)
Scheduling news in Buffer
Lesson 5: Cross-Platform Writing: WIN
Intro to WIN (0:42)
How to brag the right way (8:12)
Use storytelling when announcing your win (6:59)
Let's talk strategy to announce your publication
Lesson 6: Cross-Platform Writing: EVENT
Intro to EVENT (0:55)
Every event is a story (7:58)
Events are all about people (3:14)
A general guide to scheduling event posts in Buffer
Download your checklist
NEW: Translating content to stories
Lesson 7: Cross-Platform Writing: PROCESS
Intro to PROCESS (0:43)
How much do people love process? (3:18)
The post everyone can write (7:42)
Download your process writing workbook (10 prompts for your academic life)
Lesson 8: Intro to Design (no tech skills needed)
Intro to Design (1:01)
Follow these 3 general design rules
Create your 1st design (in about 15 minutes)
The basics of photos for social media
Get your graphic design templates (and how to use them)
10 ideas for social media graphics
Lesson 9: Crafting the Perfect Introduction
Introduce yourself (1:00)
Who am I? and other questions (8:55)
Craft your general intro post
BONUS: Your LinkedIn summary
Lesson 10: Next Steps
Please complete this course survey
You need a website
Long-term strategy
Awesome people you should know
Further reading and resources
NEW: Translating content to stories
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