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Cross-Platform Social Media for Academics
Lesson 1: Welcome
Welcome to the course (3:47)
Download your course schedule [PDF]
An introduction to social media platforms for academics (27:23)
Download your Profile Refresher Worksheet [PDF]
3 myths about social media
Check out your Community Resources
Get in touch with Jennifer
Lesson 2: Buffer, and social media scheduling
Welcome to Lesson 2: Social Media Scheduling
Social media scheduling and how it benefits you (7:12)
A walkthrough of social media scheduler, Buffer Publisher (2:37)
Getting set-up with Buffer (4:10)
Schedule when you need to (not because you have to)
Download your Social Media Content Basics Guide [PDF]
Lesson 3: Content Planning
Welcome to Lesson 3: Content Planning
What makes for good content on social media? (7:51)
How and where to find content in your academic or research life (6:12)
Download your Social Media Writing Across the Platforms guide and template [PDF]
Unlimited content? Download your Weekly Content Calendar [Spreadsheet]
Download your Guide to Academic Hashtags [PDF]
Lesson 4: Cross-Platform Writing | Sharing news
Welcome to Lesson 4: Writing | Sharing news
Let's walk through sharing an article
Let's get personal: boundaries, privacy, and meaningful sharing on social media (12:16)
Questions from the video [PDF]
Scheduling news in Buffer
Translating social media posts to stories
Lesson 5: Cross-Platform Writing | Sharing wins and celebrations
Welcome to Lesson 5: Writing | Sharing wins and celebrations
How to brag the right way (17:30)
Use storytelling when announcing your win
Let's talk strategy to announce your publication
Lesson 6: Cross-Platform Writing | Talking about events
Welcome to Lesson 6: Writing | Events
Each event is a story waiting to be told (14:54)
Events are all about people
Download your event sharing checklist [PDF]
Let's talk about sharing event posts in Buffer
Lesson 7: Cross-Platform Writing | Process is about how and why
Welcome to Lesson 7: Writing | Process writing
Process Writing as behind-the-scenes peek into academic life (5:58)
Process Writing posts for every aspect of your academic life (10:37)
Download your process writing workbook (10 prompts for your academic life)
NEW: Experiment with video and going live
Lesson 8: Visuals | Photography and Graphic Design (no tech skills needed)
Welcome to Lesson 8 | Photography and Graphic Design
Follow these 3 general design rules for social media graphics
Create your 1st design with Canva in about 15 minutes
Get your graphic design templates (and how to use them)
Here are 10 ideas for social graphics for your academic life
The basics of photos for social media: taking your own and using stock photography
Lesson 9: Crafting the Perfect Introduction
Welcome to Lesson 9 | Introducing Yourself on Social Media
What do I want people to know? And other questions for introduction posts (7:40)
Craft your general intro post
Here are some sample introduction posts
BONUS: Writing your LinkedIn Summary
Lesson 10: Next Steps
Please complete this course survey
You need a personal website to highlight your work
Let's talk about long-term strategy
Awesome people you should know
Further reading and resources
Translating social media posts to stories
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