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Cross-Platform Social Media for Academics
Welcome to the course
Welcome, start here! (1:08)
Introduction to the course (3:47)
Download your course schedule [PDF]
Masterclasses included with this course
Meet Jennifer, an introduction video (3:52)
Get in touch with Jennifer van Alstyne
An introduction to social media
An introduction to social media platforms for academics (27:23)
3 myths about social media
Download your "Update Your Social Media Profiles" Guide + Checklist [PDF]
NEW: In-depth training to update your LinkedIn profile [MASTERCLASS]
Focus on updating your profiles
Scheduling social media posts with Buffer
Lesson introduction: Social media scheduling
Social media scheduling and how it benefits you (7:12)
A walkthrough of social media scheduler, Buffer Publisher (2:37)
Getting set-up with Buffer (4:10)
Schedule when you need to (not because you have to)
Planning your content: what to say on social media
Lesson introduction: Content planning
Download your Social Media Content Basics Guide [PDF]
What makes for good content on social media? (7:51)
How and where to find content in your academic or research life (6:12)
Download your Social Media Writing Across the Platforms guide and template [PDF]
Unlimited content? Download your Weekly Content Calendar [Spreadsheet]
Download your Guide to Academic Hashtags [PDF]
Sharing news [Writing for Social Media]
Lesson introduction: Sharing news
Let's walk through sharing an article
Let's get personal: boundaries, privacy, and meaningful sharing on social media (12:16)
Questions from the video [PDF]
Scheduling news in Buffer
Translating social media posts to stories
Sharing wins and celebrations [Writing for Social Media]
Lesson introduction: Sharing wins and celebrations
How to brag the right way (17:30)
Use storytelling when announcing your win
Let's talk strategy to announce your publication
Talking about talks, events, and presentations [Writing for Social Media]
Lesson Introduction: Talks, events, and presentations
Each event is a story waiting to be told (14:54)
Events are all about people
Let's talk about sharing event posts in Buffer
Download your event sharing checklist [PDF]
Behind-the-scenes and process writing [Writing for Social Media]
Lesson introduction: Process writing
Process Writing as behind-the-scenes peek into academic life (5:58)
Process Writing posts for every aspect of your academic life (10:37)
Download your process writing workbook (10 prompts for your academic life)
Visuals on Social Media | Photography and Graphic Design (no tech skills needed)
Lesson Introduction: Photography and graphic design
Follow these 3 general design rules for social media graphics
Create your 1st design with Canva in about 15 minutes
Get your graphic design templates (and how to use them)
Here are 10 ideas for social graphics for your academic life [PDF]
The basics of photos for social media: taking your own and using stock photography
Graphic Design with Jennifer van Alstyne [EXCLUSIVE COURSE]
Being on video
Lesson introduction: Being on video
What you need to know about video on social media
Accessibility and captions
Experiment with video and going live
NEW: Getting Comfortable with Video (It's OK to make mistakes) (8:06)
Sharing video across platforms
Writing a great introduction post
Lesson introduction: How to introduce yourself on social media
What do I want people to know? And other questions for introduction posts (7:40)
Craft your general intro post
Here are some sample introduction posts
Next steps for your social media
Please complete this course survey
You need a personal website to highlight your work
Let's talk about long-term strategy
Awesome people you should know
Further reading and resources
Translating social media posts to stories
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