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Cross-Platform Social Media for Academics

Everything you need to share your work and accomplishments on social media in a meaningful way.

   Watch Promo   Enroll in Course

Do you want to learn how to communicate on social media effectively?

Social MediaThis course will teach you how to

  • Share your work in a meaningful way
  • Write for Twitter, Instagram, Facebook, and LinkedIn
  • Grow your organic scholarly network
  • Optimize your profiles

No tech expertise needed.

This is a NO FRILLS course.

What does that mean?

You're not going to get hours and hours of videos.

Faculty and researchers like you don't have the time or energy to waste.

You need to know how to do this easily, in fun an engaging ways, now.

The advice in this course is for anyone ready to take control of their time.

Whether you post once a month or are on social media daily, this course is for you.


Learn to write across

  • INSTAGRAM
  • TWITTER
  • LINKEDIN
  • FACEBOOK

BONUS: email


Learn how to brag the right way.

Grow your scholarly network.

Share your work with people who care.


It is recommend for

  • Faculty
  • Researchers
  • Graduate Students
  • PhD Students
  • PostDocs
  • AltAc
  • you

In this course

  • Cross-platform writing
  • Best practices for your bios and profile photos
  • Hashtags, tags, location, and more
  • Scheduling and planning
  • Tools Training (photo editing, Canva + Buffer)

As a BONUS, you also get access 3 sets of my favorite design templates for your social media needs + worksheets to help you plan.


Enroll today.

Your Instructor


Jennifer van Alstyne
Jennifer van Alstyne
Hi, I'm Jennifer van Alstyne,
a public relations and marketing strategist for faculty and researchers.
My clients are engaging scholars, writers, and graduate students.
I'm a Peruvian-American poet and critic.
My primary area of research is place, landscape, and representations of nature in poetry.
Read my poetry and research at https://jennifervanalstyne.com
I teach and lead HigherEd communities how to use
  • social media
  • web writing
  • easy-to-use graphic tools

in a strategic way.

Join scholars and academics like you.
Take the 1st steps to manage your online identity.
You're going to love the benefits.

Learn more at https://theacademicdesigner.com


Get started now!



Class Curriculum


  Lesson 4: Cross-Platform Writing: NEWS
Available in days
days after you enroll

Jennifer van AlstyneHi,

I'm so glad you found this course.

When I do something, I want to do it as efficiently as possible, and my method has seen serious results.

People who work with me grow engaging organic networks. Real followers, real connections, real opportunities.

Social media expanded my world. Let me help your work get seen by the people who care.

I designed this course to teach my fiance social media skills. That means I want him, and you to learn.
Let's get started.

- Jennifer

Frequently Asked Questions


When does the course start and finish?
This is a completely self-paced online course - you decide when you start and when you finish. Lessons will become available each week. The first lesson is all about refreshing your profiles. So let's get started!
How long do I have access to the course?
You have access to the course forever, and that includes regular UPDATES! The social media world moves fast. But this course will always be needed. When you purchase Social Media for Academics, you have the training at your fingertips as long as you need it.
What if I am unhappy with the course?
I would never want you to be unhappy. If you are unsatisfied with your purchase, contact me at jennifer@theacademicdesigner.com in the first 30 days and I will give you a full refund.
I have a question, who can I ask?
I would love to answer your questions. Please email me at jennifer@theacademicdesigner.com
I'm not very active on social media. Is this course for me?
YES, absolutely. Whether you check in once a month or are on Twitter every day, this writing course teaches you the most effective ways to use social media efficiently.
I'm a social media expert. Why do I need this course?
Social media experts get training all the time. That's why they're experts. If you're awesome at sharing your writing across platforms, that's great. You'll definitely benefit from my content calendar and long-term planning. I'm a professional writer. I've done the research. And, I've trained with social media experts. When I say this course will help anyone, it's because I mean it. That's why I offer a full refund within 30 days.
I'm brand new to social media. Help.
Don't worry. I've got you sorted. The first lesson is all about getting set up, and having a profile that communicates who you are and what you do. The Profile Refresh Worksheet will guide you though the basics.

Get beautiful worksheets, short videos, and an engaged response to your writing.

Preview the lesson on why scheduling can change your social media life.

Join me today.


The steps in this GIF are just the basics! When we get to Lesson 3: Content Planning, you'll get everything you need to create unlimited content.

Then, we deep dive into specific types of content like how to announce an event, share your publication, and more.

Questions? Email me.

Class Curriculum


  Lesson 4: Cross-Platform Writing: NEWS
Available in days
days after you enroll