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Cross-Platform Social Media for Academics

Everything you need to share your work and accomplishments on social media in a meaningful way.

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Do you want to learn how to communicate on social media effectively?

Social MediaThis course will teach you how to

  • Share your work in a meaningful way
  • Write for Twitter, Instagram, Facebook, and LinkedIn
  • Grow your scholarly network
  • Optimize your profiles

No tech expertise needed.

This is a NO FRILLS course.

What does that mean?

You're not going to get hours and hours of videos.

Faculty and researchers like you don't have the time or energy to waste.


You need to know how to do this easily, in fun and engaging ways.

Are you ready to take control of your time?

Whether you post once a month or are on social media daily, this course is for you.


Learn to write across

  • Instagram
  • Twitter
  • LinkedIn
  • Facebook

Brag the right way.

Grow your scholarly network.

Share your work with people who care.


It is recommend for

  • Faculty
  • Researchers
  • Graduate Students
  • PhD Students
  • PostDocs
  • AltAc
  • you


In this course

  • Cross-platform writing
  • Best practices for your bios and profile photos
  • Hashtags, tags, location, and more
  • Scheduling and planning
  • Tools Training (photo editing, Canva + Buffer)

You also get 3 sets of my favorite graphic design templates for your social media needs + beautiful worksheets to help you plan.

And as a BONUS, an in-depth lesson on LinkedIn for academics.


Join now for lifetime access to the course and updates.

Social media is changing all the time.

This course will be here to help.

The price will only go up.

Here's what people are saying about Cross-Platform Social Media for Academics

"The course is going great so far. I found the lesson about how to share wins especially helpful because it’s hard for me to talk about my accomplishments without feeling like I am bragging. Thanks for breaking down how and what to share so clearly."

— Researcher in Classics

"I was surprised how many people were interested in what I was saying."

— PhD candidate in English

Class Curriculum



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Your Instructor


Jennifer van Alstyne
Jennifer van Alstyne

Jennifer van Alstyne is a communications strategist for the HigherEd World.

As owner of The Academic Designer LLC, she helps faculty, grad students, and scholarly organizations share their work effectively through social media strategy, websites, and graphic design.

Visit her personal website.


Get beautiful worksheets, short videos, and an engaged response to your writing.

Preview the lesson introductions below.

Join me today.


The steps in this GIF are just the basics! When we get to Lesson 3: Content Planning, you'll get everything you need to create unlimited content.

Then, we deep dive into specific types of content like how to announce an event, share your publication, and more.

Questions? Email me.

Class Curriculum



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Frequently Asked Questions


When does the course start and finish?
This is a completely self-paced online course - you decide when you start and when you finish. Lessons will become available each week. The first lesson is all about refreshing your profiles. So let's get started!
How long do I have access to the course?
You have access to the course forever, and that includes regular UPDATES! The social media world moves fast. But this course will always be needed. When you purchase Social Media for Academics, you have the training at your fingertips as long as you need it.
What if I am unhappy with the course?
I would never want you to be unhappy. If you are unsatisfied with your purchase, contact me at jennifer@theacademicdesigner.com in the first 30 days and I will give you a full refund.
I have a question, who can I ask?
I would love to answer your questions. Please email me at jennifer@theacademicdesigner.com
I'm not very active on social media. Is this course for me?
YES, absolutely. Whether you check in once a month or are on Twitter every day, this writing course teaches you the most effective ways to use social media efficiently.
I'm a social media expert. Why do I need this course?
Social media experts get training all the time. That's why they're experts. If you're awesome at sharing your writing across platforms, that's great. You'll definitely benefit from my content calendar and long-term planning. I'm a professional writer. I've done the research. And, I've trained with social media experts. When I say this course will help anyone, it's because I mean it. That's why I offer a full refund within 30 days.
I'm brand new to social media. Help.
Don't worry. I've got you sorted. The first lesson is all about getting set up, and having a profile that communicates who you are and what you do. The Profile Refresh Worksheet will guide you though the basics.
I'd rather have a full plan done for me.
I can help with that. If you need a Strategic Social Media Plan, a full audit of your social profiles, and step-by-step plan of action based on your goals, let's talk. My 1:1 services may be the best option for you. Email me at jennifer@theacademicdesigner.com
Do you do social media management?
Social media management isn't financially feasible for most academics (most managers start at $500/mo per platform!). I am a social media strategist. That means my focus is on audience development, long term engagement, and content strategy. If you need a plan to put in place, or assistance finding someone to manage your accounts, I'm here to help.

Hi there,


I'm so glad you found this course.

I love social media. My goal was to develop effective ways for researchers and academics to create organic (non-paid) networks.

I want you to connect with real followers and real opportunities.

Social media expanded my world. Let me help your work get seen by the people who care.

I designed this course to teach my fiancé social media skills. That means I want him, and you to learn.
Let's get started.

— Jennifer