Social Media has amazing benefits for academics and researchers
Social media is a great way to connect with your professional network.
- You don’t need thousands of followers to have an engaged audience. Recent data suggests smaller audiences are more engaged.
- You don’t have to post about your work all the time.
- And, you have more control over your visibility than you may think. Not just in terms of privacy, but in what you choose to share.
But most academics and researchers aren't using social media effectively. They just don't have training in it.
Developing social media skills helps you communicate with the people you need to reach, when you want to reach them.
This course, is here to help with that.
Are you ready to communicate effectively on social media?
Welcome to Cross-Platform Social Media for Academics, a self-paced online course that gives you social media skills in as little as 10 weeks.
Designed for academics and researchers like you, this course is the professional development training you need.
This course will teach you how to
- Share your work in a meaningful way
- Write for Twitter, Instagram, Facebook, and LinkedIn
- Grow your scholarly network
- Optimize your profiles
- Enjoy social media
No tech expertise needed
This is a no frills course
What does that mean?
You're not going to get hours and hours of videos.
Faculty and researchers like you don't have the time or energy to waste.
I created short videos and beautiful worksheets to guide you through each step of the way.
Learn new skills like content planning, scheduling, and design over 10 weeks.
You need to know how to do this easily, in fun and engaging ways
Are you ready to take control of your time?
Whether you post once a month or are on social media daily, this course is for you.
Explore what Cross-Platform Social Media for Academics can do for you.
Guess what? New things are coming for 2020! Completely revamped, updated lessons will start being available on January 6th.
Learn to write across
Brag the right way
Grow your scholarly network
Share your work with people who care
This course is recommended for
- Graduate Students
- PhD Students
In this course
- Cross-platform writing
- How to communicate news, events, achievements, and your work life
- Best practices for your bios and profile photos
- Hashtags, tags, location, and more
- Scheduling and planning
- Tools Training (photo editing, Canva + Buffer)
You also get 3 of my favorite graphic design templates for your social media needs + beautiful worksheets to help you plan.
And as a bonus, you get an in-depth lesson on how to write your LinkedIn summary.
People are finding the information in this course "very" or "extremely" helpful," and the lessons "clear" and "engaging."
And, that they'd be likely to recommend Cross-Platform Social Media for Academics to a friend or colleague.
See what people are saying below.
Join now for lifetime access to the course and updates
Social media is changing all the time.
This course will be here to help.
PreviewWelcome to the course (3:47)
StartDownload your course schedule [PDF]
StartAn introduction to social media platforms for academics (27:23)
StartDownload your Profile Refresher Worksheet [PDF]
Start3 myths about social media
StartCheck out your Community Resources
StartGet in touch with Jennifer
StartWelcome to Lesson 2: Social Media Scheduling
StartSocial media scheduling and how it benefits you (7:12)
StartA walkthrough of social media scheduler, Buffer Publisher (2:37)
StartGetting set-up with Buffer (4:10)
StartSchedule when you need to (not because you have to)
StartDownload your Social Media Content Basics Guide [PDF]
StartWelcome to Lesson 3: Content Planning
StartWhat makes for good content on social media? (7:51)
StartHow and where to find content in your academic or research life (6:12)
StartDownload your Social Media Writing Across the Platforms guide and template [PDF]
StartUnlimited content? Download your Weekly Content Calendar [Spreadsheet]
StartDownload your Guide to Academic Hashtags [PDF]
Get started now!
Get beautiful worksheets, short videos, and an engaged response to your writing.
The steps in this GIF are just the basics! When we get to Lesson 3: Content Planning, you'll get everything you need to create unlimited content.
Then, we deep dive into specific types of content like how to announce an event, share your publication, and more.
Here's what people are saying about Cross-Platform Social Media for Academics
The course is going great so far.
I found the lesson about how to share wins especially helpful because it’s hard for me to talk about my accomplishments without feeling like I am bragging.
Thanks for breaking down how and what to share so clearly.
I was surprised how many people were interested in what I was saying.
The lessons are very helpful!
— PhD Candidate
Before taking this course, I was fairly active on Twitter and knew there was potential there for more academic networking. I also knew from my own community-based research that social media had a high potential for being able to reach the general public with my work.
This course helped open the door for me in terms of reaching that potential. I now understand how to integrate multiple platforms with my message.
I've learned how to hone my message, make it clearer, and have it reach more people.
I've increased my visibility online, which is great.
This has already led to more opportunities, like speaking engagements and invited to be a guest on a podcast, all because I'm networking and getting my message out on social media!
— Postdoctoral Fellow
Frequently Asked Questions
I'm so glad you found this course.
I love social media. My goal was to develop effective ways for researchers and academics to create organic (non-paid) networks.
I want you to connect with real followers and real opportunities.
Social media expanded my world. Let me help your work get seen by the people who care.