Social Media has amazing benefits for academics and researchers
Social media is a great way to connect with your professional network.
- You don’t need thousands of followers to have an engaged audience. Recent data suggests smaller audiences are more engaged.
- You don’t have to post about your work all the time.
- And, you have more control over your visibility than you may think. Not just in terms of privacy, but in what you choose to share.
But most academics and researchers aren't using social media effectively. They just don't have training in it.
Developing social media skills helps you communicate with the people you need to reach, when you want to reach them.
This course, is here to help with that.
Are you ready to communicate effectively on social media?
Welcome to Cross-Platform Social Media for Academics, a self-paced online course that gives you social media skills in as little as 10 weeks.
Designed for academics and researchers like you, this course is the professional development training you need.
This course will teach you how to
- Share your work in a meaningful way
- Network and connect with people online
- Write for Twitter, Instagram, Facebook, and LinkedIn
- Grow your scholarly network
- Optimize your profiles
- Enjoy social media
No tech expertise needed
Learn skills like content planning, scheduling, and design in these 10 inspiring lessons.
Learn social media in fun and engaging ways
Whether you post once a month or are on social media daily, this course is for you.
Explore what Cross-Platform Social Media for Academics can do for you.
Guess what? This course has been fully updated for 2020 (and will always be updated). Social media changes fast! Get lifetime access today.
Learn to write across social media platforms like
This course is recommended for
- Faculty and teachers
- Graduate students
- PhD students
- Postdoctoral researchers
- Alternate academics
In this course you will learn
- To write across social media platforms
- How to communicate news, events, achievements, and your work life
- Best practices for your bios and profile photos
- Hashtags, tags, location, and more
- Scheduling and planning
- Tools Training (photo editing, Canva + Buffer)
You also get 3 graphic design templates for your social media needs and beautiful PDF worksheets to help you plan.
People find the information in this course "very" or "extremely" helpful," and the lessons "clear" and "engaging."
And, that they'd be likely to recommend Cross-Platform Social Media for Academics to a friend or colleague.
See what people are saying below.
PreviewWelcome to the course (3:47)
StartDownload your course schedule [PDF]
StartAn introduction to social media platforms for academics (27:23)
StartDownload your Profile Refresher Worksheet [PDF]
Start3 myths about social media
StartCheck out your Community Resources
StartGet in touch with Jennifer
StartWelcome to Lesson 2: Social Media Scheduling
StartSocial media scheduling and how it benefits you (7:12)
StartA walkthrough of social media scheduler, Buffer Publisher (2:37)
StartGetting set-up with Buffer (4:10)
StartSchedule when you need to (not because you have to)
StartDownload your Social Media Content Basics Guide [PDF]
StartWelcome to Lesson 3: Content Planning
StartWhat makes for good content on social media? (7:51)
StartHow and where to find content in your academic or research life (6:12)
StartDownload your Social Media Writing Across the Platforms guide and template [PDF]
StartUnlimited content? Download your Weekly Content Calendar [Spreadsheet]
StartDownload your Guide to Academic Hashtags [PDF]
Here's what people are saying about Cross-Platform Social Media for Academics
"The course is going great so far. I found the lesson about how to share wins especially helpful because it’s hard for me to talk about my accomplishments without feeling like I am bragging. Thanks for breaking down how and what to share so clearly."
"I was surprised how many people were interested in what I was saying. The lessons are very helpful!"
— PhD Candidate
"Before taking this course, I was fairly active on Twitter and knew there was potential there for more academic networking. I also knew from my own community-based research that social media had a high potential for being able to reach the general public with my work.
This course helped open the door for me in terms of reaching that potential. I now understand how to integrate multiple platforms with my message. I've learned how to hone my message, make it clearer, and have it reach more people. I've increased my visibility online, which is great.
This has already led to more opportunities, like speaking engagements and invited to be a guest on a podcast, all because I'm networking and getting my message out on social media!"
— Postdoctoral Fellow
Get started now!
Get beautiful worksheets, short videos, and an engaged response to your writing
When you get to Lesson 3, get everything you need to create unlimited content.
Then, deep dive into specific types of content like how to announce an event, share your publication, and more.
Jennifer van Alstyne is a communications strategist for the HigherEd World.
As owner of The Academic Designer LLC, she helps faculty, grad students, and scholarly organizations share their work effectively through social media strategy, websites, and graphic design.
Frequently Asked Questions
I'm so glad you found this course.
I love social media. My goal was to develop effective ways for researchers and academics to create organic (non-paid) networks.
I want you to connect with real followers and real opportunities.
Social media expanded my world. Let me help your work get seen by the people who care.