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Do you want to be a bit more intentional about your online presence as an academic?

Hi, I'm Jennifer van Alstyne (@HigherEdPR). I created this free course for busy academics like you. Any small change you make for your online presence can be helpful. This course helps you consider where to start for your online presence for

  • Professors
  • Researchers
  • Scientists
  • Postdocs
  • Doctoral students
  • Master's students
  • Independent scholars

I hope this training empowers more academics like you. You deserve to have space for your research, teaching, leadership, and the things you care about online (if that's something you want for yourself).

It's also okay if you don't want a stronger online presence. Just know that you can create that stronger digital footprint for yourself, one that helps more people. You've got this.

Jennifer on a Zoom screen on an open laptop, waving.
Short videos and activities for your online presence


A weaver bird weaving a nest
Helps you prioritize what to focus your time/energy on


Clapper board and camera for video
Helping academics feel confident showing up online since 2018


A photo of a flat lay with a hand pointing to a large paper map of the United States. On top of the map are a Polaroid camera, USA passport, cup of tea, open laptop, and camera
Choose your own adventure style training


Photo of Jennifer's cat Bartlet sleeping on a cat tower by the window
You can do this training wherever convenient


A photo of a clock on a shelf with a glass vase with ivy
Takes ~1hour to do the full course


Jennifer van Alstyne

@HigherEdPR / The Academic Designer LLC

Many of the professors I work with feel overwhelmed: "My online presence feels like it's too big a project to think about, so I just didn't start." And that feeling of being unsure sometimes stops them from taking action for years.

I don't want that for you. You can do this yourself. And you can do this for yourself. You have agency and can take action towards having the digital footprint you dream about 💯

It will help you better know your options as a professor, researcher, scientist, or grad student. So that you know exactly what your next step is moving forward and why.

I'm Jennifer van Alstyne. I've been helping professors with their online presence through social media and personal websites since 2018. Find more resources to help you have a strong online presence on The Social Academic blog, podcast, and YouTube channel.

--Jennifer van Alstyne



Jennifer van Alstyne smiling

Questions?

When does the workshop start and finish?

This is a self-paced online training course. It takes about 1 hour to complete.

How long do I have access to the workshop?

After enrolling, you have unlimited access to this workshop for as long as it exists across all your devices. This is version 3.0.

How much does this course cost?

There is no cost.

I've never managed my online presence. Is this training right for me?

Yes. I hope this course will help you plan your next steps without feeling overwhelmed. Welcome!

Can we just work together 1-on-1?

Sure. Most of my professor clients are like: please, just tell me what to do / do it for me. I'm happy to talk with you on a no pressure Zoom call about working together on your online presence. Check out my services for professors.

This training is here for academics and researchers who want to do it yourself (or know where to start). You don't need to work with me to create that stronger online presence for yourself.

View of the Pacific Ocean from a museum of art in San Diego

I'm in charge of training people at my university about online presence, can I join this course?

Yes. And you're welcome to share it as a resource for your group too. It doesn't sign you up for my email list for The Academic Designer LLC when you join, only course email. This training busts some myths that hold graduate students, faculty, and researchers back from sharing their work online. I hope you find it helpful for yourself and your people ✨

Interested in having Jennifer come for a custom workshop with your department or group?

What I'd love most is for you to build your capacity to help your department or group with their next steps. For instance, you could add an Online Presence Tips PDF as a department resource. That can help you share your social media / important links with new people and can provide resources for them to get started 🔖

My resources on The Social Academic blog have helped so many people, in part because they find their way to resource lists at universities around the world. There are also interviews on YouTube you can share with them.

If you're interested in bringing me in for a paid custom workshop or a live Q&A with your group, visit my website.

This is my cat, Ash 🐈



An orange and white cat named Ash sits in a sunny window in Jennifers home office near a large yellow sunflower bloom.