Cross-Platform Social Media for Academics

Social media made simple, build skills for academics and researchers like you

Ever feel like social media is hard to keep up with?

Are you ready to communicate your teaching, research, and academic life, but not sure where to start?

Need to network with your scholarly community online?

Welcome to Cross-Platform Social Media for Academics.

Social media isn't just for influencers, or young people. These days, most adults are on social media. And that means there are expansive online communities you can take advantage of for sharing your work.

Whether you're a savvy social media user, or you're just joining, there's a more effective way to engage your audience.

And that's what this course is all about. I share my favorite skills and techniques for managing your online social media life. We'll cover how to

  • share your work in a meaningful way
  • network and connect with people online
  • optimize your social media porfiles
  • write for popular social media platforms like Twitter, Instagram, Facebook, and LinkedIn
  • grow an engaged audience that cares

And, enjoy your time on social media.

We'll even cover skills and techniques used by professional social media managers like content planning, scheduling, photography, and graphic design.

What's included in this course?

You're going to take control of your social media life. Here's what's included to make that happen.

Hand holding video camera

Over 2 hours of beautiful video presentations

Short social media trainings designed to fit your busy schedule.

closed laptop on a desk with glasses

6-weeks of email support from Jennifer


And, monthly group office hours via Zoom.

A guide to academic hashtags

Guides and templates for writing and crafting posts

Downloadable PDF guides and worksheets guide your process.

Social media for academics course

Get lifetime access to the course so you don't feel rushed

Plus, updates to the course so you always have the latest advice.

Woman holding camera taking a photograph

Graphic design and photography for social media

Visuals for social media can boost engagement by as much as 25%.

University quad

Examples from a variety of specialties (STEM, humanities, social sciences)

This training is for everyone.

Hi, I’m Jennifer


I'm a communications strategist for faculty, researchers, and graduate students like you.

I empower people like you to share how and what you do effectively in online spaces.

The Academic Designer LLC consults to research centers, small business owners, and scholarly organizations.

Your work deserves to be seen and heard. I'm here to help.

Jennifer van Alstyne

Testimonials

"The course is going great so far. I found the lesson about how to share wins especially helpful because it’s hard for me to talk about my accomplishments without feeling like I am bragging. Thanks for breaking down how and what to share so clearly."

— Researcher


"I was surprised how many people were interested in what I was saying. The lessons are very helpful!"

— PhD Candidate


"Before taking this course, I was fairly active on Twitter and knew there was potential there for more academic networking. I also knew from my own community-based research that social media had a high potential for being able to reach the general public with my work.

This course helped open the door for me in terms of reaching that potential. I now understand how to integrate multiple platforms with my message. I've learned how to hone my message, make it clearer, and have it reach more people. I've increased my visibility online, which is great.

This has already led to more opportunities, like speaking engagements and invited to be a guest on a podcast, all because I'm networking and getting my message out on social media!"

— Postdoctoral Fellow

Course Curriculum

  Lesson 1: Welcome
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  Lesson 2: Buffer, and social media scheduling
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  Lesson 3: Content Planning
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  Lesson 4: Cross-Platform Writing | Sharing news
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  Lesson 5: Cross-Platform Writing | Sharing wins and celebrations
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  Lesson 6: Cross-Platform Writing | Talking about events
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  Lesson 7: Cross-Platform Writing | Process is about how and why
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  Lesson 8: Visuals | Photography and Graphic Design (no tech skills needed)
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  Lesson 9: Crafting the Perfect Introduction
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  Lesson 10: Next Steps
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Select a pricing plan and sign up

$297

The FULL course

includes 6 weeks of email support + monthly Zoom office hours

Get immediate access to the full course. And, 6 weeks of email support.

Plus, when you enroll in any of my paid courses, you get access to my monthly Zoom office hours.

This is the best deal I offer!

3 payments of $99/m

The FULL course

includes 6 weeks of email support + monthly Zoom office hours

Get immediate access to the full course. And, 6 weeks of email support.

Plus, when you enroll in any of my paid courses, you get access to my monthly Zoom office hours.

This is the best deal I offer!

$299

The FULL course

includes 6 weeks of email support + monthly Zoom office hours

Get immediate access to the 1st lesson.

And, 6 weeks of email support as new lessons open. Plus, when you enroll in any of my paid courses, you get access to my monthly Zoom office hours.

This is the best deal I offer!

$725

SILVER

The full course + 1:1 goal setting and strategy sessions with Jennifer

Get The Training You Need From The Course, And Strategic Advice From Jennifer Live Via Her Online Conference Room In Zoom.

All With A 30-Day Money Back Guarantee.

SILVER Includes

  • The Full Course
  • 6 Weeks Of Email Support
  • Live Zoom office hours each month
  • A 30-Min Goal-Setting Session Via Jennifer's Virtual Conference Room In Zoom
  • A 60-Min Personalized Strategy Session

The Goal Setting Session Is Recommended Within The 1st 30 Days After Purchase. Both Sessions Must Be Scheduled Within (3) Months Of Course Purchase.

4 payments of $220/m

SILVER

The full course + 1:1 goal setting and strategy sessions with Jennifer

Get the training you need from the course, and strategic advice from Jennifer live via her online conference room in Zoom.

All with a 30-day money back guarantee.

SILVER includes

  • the full course
  • 6 weeks of email support
  • Live Zoom Office Hours Each Month
  • a 30-min goal-setting session via Jennifer's virtual conference room in Zoom
  • a 60-min personalized strategy session

The goal setting session is recommended within the 1st 30 days after purchase. Both sessions must be scheduled within (3) months of course purchase.

$2,400

GOLD

Long-term support from Jennifer: training + audit of your profiles + strategic plan + 6-mo checkup

Master social media with the professional tools you need. Get trained, and the personalized support and plan to rock social media.

All with a 30-day money back guarantee.

GOLD includes

  • 30 min, 1:1 goal-setting session with Jennifer in her virtual Zoom conference room
  • audits of your Instagram, Twitter, Facebook, and LinkedIn profiles
  • a plan and content calendar designed just for you
  • 60 min, long-term strategy for your professional goals presented via Zoom
  • 30 min, check in after 6 months with Jennifer

The goal-setting session is recommended within the 1st 30 days of purchase. Your long-term strategy session will be scheduled at the goal-setting session. Then, we'll schedule a 6-month check in to see how your strategy is working, and update it to fit new goals.

4 payments of $690/m

GOLD

Long-term support from Jennifer: training + audit of your profiles + strategic plan + 6-mo checkup

Master Social Media With The Professional Tools You Need. Get Trained, And The Personalized Support And Plan To Rock Social Media.

All With A 30-Day Money Back Guarantee.

GOLD Includes

  • 30 Min, 1:1 Goal-Setting Session With Jennifer In Her Virtual Zoom Conference Room
  • Audits Of Your Instagram, Twitter, Facebook, And LinkedIn Profiles
  • A Plan And Content Calendar Designed Just For You
  • 60 Min, Long-Term Strategy For Your Professional Goals Presented Via Zoom
  • 30 Min, Check In After 6 Months With Jennifer

The Goal-Setting Session Is Recommended Within The 1st 30 Days Of Purchase. Your Long-Term Strategy Session Will Be Scheduled At The Goal-Setting Session. Then, We'll Schedule A 6-Month Check In To See How Your Strategy Is Working, And Update It To Fit New Goals.