Cross-Platform Social Media for Academics

Social media is a great way to manage your online presence


Do you want to get the most out of social media?

Ready to stop wasting your time?

Do you want to network with real scholars in your field online?



Welcome to Cross-Platform Social Media for Academics

In this self-paced course, learn how to

  • share your work in a meaningful way
  • network and connect with people online
  • optimize your social media profiles
  • write for popular social media platforms like Twitter, Instagram, Facebook, and LinkedIn
  • find an engaged audience that cares

No technical skills required. Whether you're a 1st time social media user, or looking for in-depth skills, this course is perfect for professors like you.

Take control of your social media life

Hand holding video camera
Short video trainings and how-to's

Social media training designed to fit your busy schedule.

A guide to academic hashtags
Guides and templates for writing

Downloadable PDF guides and worksheets guide your process.

Social media for academics course
Get lifetime access to the course

Plus, updates to the course so you always have the latest advice.

Stack of books
Resource List

Regularly updated list of top resources, blog posts, and videos.

Woman holding camera taking a photograph
Graphic design and photography

Visuals for social media can boost engagement by as much as 25%.

closed laptop on a desk with glasses
6-weeks of email support from Jennifer

Hi, I’m Jennifer van Alstyne

@HigherEdPR

I'm a communications strategist for professors and researchers like you.

My company, The Academic Designer LLC consults with research labs, centers, and universities around the world.

Your work deserves to be seen and heard. I'm here to help.

Jennifer van Alstyne

Get social media training and enjoy these benefits

Connect with new people in your field

On every major social media platform, there are people in your research field. This course will teach you how to optimize your profiles. And, to write in ways that help people connect with you and your work.


Have an online presence you control

Learn how your social media profiles are part of your larger online presence. This course will help build your online presence on social media.


Help new readers discover your publications

Social media is a highly effective way to share your new academic article or monograph. If you have a new book coming out, this course is a must for you!


Generate awareness for your research area/specialization

Communicating with the public about your research brings more awareness to your field. Social media is a great tool for outreach. We'll talk about how to reach people beyond your immediate audience.


Meet potential collaborators

Networking online has become so important for professors and scientists around the world. Learn how social media can help you meet potential collaborators.


Let funders and publishers know you're ready to share your work

Having an online presence is increasingly important in grant applications and book proposals. Many funders and publishers are looking to work with people able to communicate their work effectively.


Find conversations around the world

Social media can be in real time and asynchronous. That means we can reach people all around the world. The skills you learn in this course will help you reach a global audience (if you want!).

Here's what you'll learn in this course

  Welcome to the course
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  An introduction to social media
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  Scheduling social media posts with Buffer
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  Planning your content: what to say on social media
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  Sharing news [Writing for Social Media]
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  Sharing wins and celebrations [Writing for Social Media]
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  Talking about talks, events, and presentations [Writing for Social Media]
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  Behind-the-scenes and process writing [Writing for Social Media]
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  Visuals on Social Media | Photography and Graphic Design (no tech skills needed)
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  Being on video
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  Writing a great introduction post
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  Next steps for your social media
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Testimonials

Graduate students, professors, and researchers in 4+ countries have taken this professional development training.

Students who have completed this course have found the content "extremely helpful." And they've found the lessons "very" or "extremely clear."

Average course rating: 9/10 stars


"The course is going great so far. I found the lesson about how to share wins especially helpful because it’s hard for me to talk about my accomplishments without feeling like I am bragging. Thanks for breaking down how and what to share so clearly."

— Researcher


"I enjoyed taking this course because it taught me the various ways on how an academic can use Social Media platforms for professional communication, networking, and promoting one's personal/academic brand."

— Lecturer


"I was surprised how many people were interested in what I was saying. The lessons are very helpful!"

— PhD Candidate


"Before taking this course, I was fairly active on Twitter and knew there was potential there for more academic networking. I also knew from my own community-based research that social media had a high potential for being able to reach the general public with my work.

This course helped open the door for me in terms of reaching that potential. I now understand how to integrate multiple platforms with my message. I've learned how to hone my message, make it clearer, and have it reach more people. I've increased my visibility online, which is great.

This has already led to more opportunities, like speaking engagements and invited to be a guest on a podcast, all because I'm networking and getting my message out on social media!"

— Postdoctoral Fellow

Watch this video from Jennifer van Alstyne


 

Here's what's included with your course purchase

Lifetime access to the course + updates

Your course purchase comes with lifetime access. That means, you'll always have the best, up-to-date information available.

Cross-Platform Social Media for Academics is the equivalent of a 2-day workshop, or $2,200+ of 1:1 training with Jennifer.



6-weeks of email support

Included with your course purchase is 6 weeks of email support from Jennifer. If you have any questions about social media, your purchase includes the help you need.



BONUS: LinkedIn for Professors and Researchers

Learn how to write your LinkedIn profile. This course walks you through each section of your LinkedIn profile. This course is only available with the purchase of Cross-Platform Social Media for Academics.



BONUS: Graphic Design with Jennifer van Alstyne

Exclusive in-depth video lessons on creating graphics with Canva. 4+ hours of video training walk you through planning, designing, and using graphics effectively.

30 Day Money Back Guarantee

Choose a Pricing Option

$497

Cross-Platform Social Media For Academics

Full course + email support + access to office hours

4 payments of $143/month

Cross-Platform Social Media For Academics (Pay Over Time)

Full course + email support + access to office hours

Frequently Asked Questions


When does this course begin?

Once you enroll, you'll get confirmation emails in your inbox and access to the full lifetime access to the course.


What is the time commitment for this course?

This course is the equivalent of a 2-day workshop. With lifetime access and short lessons, you can complete this self-paced course in your own time.


Can't I just find free resources online?

Sure, there are lots of articles out there about social media and how to use it effectively. There are some great books about social media for academics.

You could spend hundreds of hours search for and reading those. Many of which will be out-of-date. Social media changes quickly!

Or, you could sign up for this course. Updated each year with just the information you need.


What is the difference between this course and other courses?

Most social media courses out there are designed for

  • social media managers
  • businesses
  • digital marketing specialists

They're often focused on business. There are personal-brand focused courses but they're often focused on selling. They don't help specialists like you talk about their work.

The trainings in Cross-Platform Social Media for Academics are designed just for

  • graduate students
  • postdoctoral researchers
  • professors
  • scientists
  • researchers

I've trained professors at top research institutions to effectively communicate their work online.

Get specialized training from an expert who understands your needs.


What is the refund policy?

Your satisfaction is guaranteed. If you don't like the course, email me within 30 days of purchase for a full refund at [email protected]


What if I want additional support?

Students of my paid courses get access to a special consulting rate not open to the public. Or, email me at [email protected]

30 Day Money Back Guarantee

Enroll in Cross-Platform Social Media for Academics


$497

Cross-Platform Social Media For Academics

Full course + email support + access to office hours

4 payments of $143/month

Cross-Platform Social Media For Academics (Pay Over Time)

Full course + email support + access to office hours