Cross-Platform Social Media for Academics

Social media made simple, build skills for academics and researchers like you

  • Ever feel like social media is hard to keep up with?
  • Are you ready to communicate your teaching, research, and academic life, but not sure where to start?
  • Need to network with your scholarly community online?

Welcome to Cross-Platform Social Media for Academics.

Social media isn't just for influencers, or young people. These days, most adults are on social media. And that means there are expansive online communities you can take advantage of for sharing your work.

Whether you're a savvy social media user, or you're just joining, there's a more effective way to engage your audience.

And that's what this course is all about. I share my favorite skills and techniques for managing your online social media life. We'll cover how to

  • share your work in a meaningful way
  • network and connect with people online
  • optimize your social media porfiles
  • write for popular social media platforms like Twitter, Instagram, Facebook, and LinkedIn
  • grow an engaged audience that cares

And, enjoy your time on social media.

We'll even cover skills and techniques used by professional social media managers like content planning, scheduling, photography, and graphic design.

What's included in this course?

You're going to take control of your social media life. Here's what's included to make that happen.

Hand holding video camera

Short video trainings

Short social media trainings designed to fit your busy schedule.

closed laptop on a desk with glasses
6-weeks of email support from Jennifer

And, monthly group office hours via Zoom.

A guide to academic hashtags
Guides and templates for writing and crafting posts

Downloadable PDF guides and worksheets guide your process.

Social media for academics course
Get lifetime access to the course so you don't feel rushed

Plus, updates to the course so you always have the latest advice.

Woman holding camera taking a photograph
Graphic design and photography for social media

Visuals for social media can boost engagement by as much as 25%.

University quad
Examples from a variety of specialties (STEM, humanities, social sciences)

This training is for everyone.

Hi, I’m Jennifer @HigherEdPR

I'm a communications strategist for faculty, researchers, and graduate students like you.

I empower people like you to share how and what you do effectively in online spaces.

The Academic Designer LLC consults to research centers, small business owners, and scholarly organizations.

Your work deserves to be seen and heard. I'm here to help.

Jennifer van Alstyne

Testimonials

Students who have completed this course have found the content "extremely helpful." And they've found the lessons "very" or "extremely clear."

Average course rating: 10/10 stars


"The course is going great so far. I found the lesson about how to share wins especially helpful because it’s hard for me to talk about my accomplishments without feeling like I am bragging. Thanks for breaking down how and what to share so clearly."

— Researcher


"I enjoyed taking this course because it taught me the various ways on how an academic can use Social Media platforms for professional communication, networking, and promoting one's personal/academic brand."

— Lecturer


"I was surprised how many people were interested in what I was saying. The lessons are very helpful!"

— PhD Candidate


"Before taking this course, I was fairly active on Twitter and knew there was potential there for more academic networking. I also knew from my own community-based research that social media had a high potential for being able to reach the general public with my work.

This course helped open the door for me in terms of reaching that potential. I now understand how to integrate multiple platforms with my message. I've learned how to hone my message, make it clearer, and have it reach more people. I've increased my visibility online, which is great.

This has already led to more opportunities, like speaking engagements and invited to be a guest on a podcast, all because I'm networking and getting my message out on social media!"

— Postdoctoral Fellow


Course Curriculum

  Lesson 1: Welcome
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  Lesson 2: Buffer, and social media scheduling
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  Lesson 3: Content Planning
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  Lesson 4: Cross-Platform Writing | Sharing news
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  Lesson 5: Cross-Platform Writing | Sharing wins and celebrations
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  Lesson 6: Cross-Platform Writing | Talking about events
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  Lesson 7: Cross-Platform Writing | Process is about how and why
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  Lesson 8: Visuals | Photography and Graphic Design (no tech skills needed)
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  Lesson 9: Crafting the Perfect Introduction
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  Lesson 10: Next Steps
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  Open Discussion: NEW for Summer 2020
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Watch this video from Jennifer

 

6 weeks of email support

This is a great option for busy academics like you because even though it's self-paced, this course comes with the email support you need.

Included with your course purchase is 6 weeks of email support from Jennifer. If you have any questions about social media, your purchase includes the help you need.


Live Monthly Office Hours

Each month, I host office hours just for you. Join my virtual Zoom conference room to get real time advice even after your 6 weeks of email support is done. Get answers to your questions in real time. We can even do a mini-audit of your social media profiles!

If you can't join us live, I've set aside time that day each month to answer your questions via email.


BONUS: Graphic Design with Jennifer van Alstyne

New in Summer 2020, in-depth video lessons on creating graphics with Canva. Over 4+ hours of video training that walks you through planning, designing, and using graphics effectively.

30 Day Money Back Guarantee

Select a pricing plan and sign up

$297

Cross-Platform Social Media For Academics

includes 6 weeks of email support + monthly Zoom office hours

Get immediate access to the full course. And, 6 weeks of email support. Plus, when you enroll in any of my paid courses, you get access to my monthly Zoom office hours.


As a BONUS, you get free access to my in-depth Graphic Design course.

3 payments of $99/m

Cross-Platform Social Media For Academics

includes 6 weeks of email support + monthly Zoom office hours

Get immediate access to the full course. And, 6 weeks of email support. Plus, when you enroll in any of my paid courses, you get access to my monthly Zoom office hours.


As a BONUS, you get free access to my in-depth Graphic Design course.